GROWTH OF THE MOBILE APP INDUSTRY

GROWTH OF THE MOBILE APP INDUSTRY

The continuous growth of the mobile app industry has been substantial due to the popularities of smart phones and the integration of smart phones and apps into the modern day society as an item of necessity  where people have grown dependent on apps. There is an app for all sorts of daily activity, and the mobile app industry has grown to the fastest growing industry.

APP INDUSTRY

Mobile app industry will almost double in value over the course of the next half a decade, according to the latest forecast from market research firm App Annie. By 2022, consumers will spend $157 billion on apps annually, or 92-percent more than they currently do, the company says. While the average per-user revenue is expected to grow some 23-percent compared to 2017 and hit $26 yearly, the trend is expected to primarily be fueled by stronger global smartphone and tablet adoption, with the mobile device install base being expected to hit 6 billion, a 56-percent increase over the observed period. Likewise, five years from now, mobile users will be downloading 258 billion apps annually, or 45-percent more than they currently do, as per the same report.

While China is expected to remain the world’s largest app market by downloads and grow by some 51-percent to 119.5 billion installs over the next five years, India is said to be the one that will expand the most, moving from 12.1 billion downloads in 2017 to 37.2 billion in 2022, thus growing by some 208-percent.

Whereas India is still seen as a developing market, Chinese app industry will start maturing in the coming years and hence see revenue more than double over the forecast period, App Annie says, predicting China’s app sales to hit $62.4 billion annually by 2022. While the proportion of games in total app downloads is expected to drop from some 78.8-percent in 2017 to 72.5-percent in 2022, gaming is expected to continue being almost equally lucrative and still account for roughly a third of all app revenues half a decade from now, the study suggests.

TIPS FOR SETTING A BUSINESS GOAL

TIPS FOR SETTING A BUSINESS GOAL

Most businesses have an overall goal in which they would like to have their businesses achieve, but also have smaller aims and objectives that is needed to complete a short time period, for example paying the suppliers on a specific day or hit a certain about of sales in a time frame. Main focus when setting a business goal is to make sure it is a logical and achievable goal, a key factor in setting and implementing a business goal is to also have the business reflect that same goal and everyone within the business is working towards the same goal. All the goals that are set need to follow the SMART goal template and what SMART stands for is specific, measurable, achievable, relevant and time-bound.

Give yourself time.

It’s said that good things come to those who wait (with the obvious exception of those who wait for SMART buses), and there is some truth to that. Of course you should be doing things that take you closer to your goal instead of living in your parents’ basement until you’re 30 and supporting yourself by selling curios on eBay. If you begin with the end in mind, that is to say, if you start by visualizing where you want to end up in life, the things you need to get there are pretty easy to plot out.

Plan for success.

Don’t worry that your dreams aren’t realistic or that you might not achieve them — after all, you have friends and relatives to shoot holes in your dreams. Instead, ask not, “What if I fail?” but rather, “What if I succeed?” Worry about failure is pointless and destructive; the surest way to be a failure is to spend time worrying about it. Your goals won’t just accomplish themselves; you will have to have a plan, and you’ll have to work that plan.

Manage your risks.

You will never achieve goals you didn’t set, but then again there are precious few guarantees in this life. It’s said that the only sure things in life are death and taxes; well, I’m here to tell you the only sure thing in life is death, because there are plenty of people who don’t pay their taxes, and while most of the things you will do on your journey to success will carry some measure of risk, that’s okay. Just be sure that you consider that risk and weigh it against the reward.

so in conclusion when setting a SMART goal for the business, make sure your goal can meet the SMART requirements, and also that the employees and the company itself is working towards that goal as that would increase productivity and allow you to achieve your goal.

BEST WAY IN WHICH TO OPTIMISE MOBILE TECHNOLOGY FOR THE BUSINESS

BEST WAY IN WHICH TO OPTIMISE MOBILE TECHNOLOGY FOR THE BUSINESS

Many businesses can only truly compete with their competitors if they use mobile technology, as the world we live in is become more digitalised and tech-relient. To increase the number of customers you receive you will have to use technology as a marketing tool, management tool, increase productivity, decrease time-wasted etc.

 Be as quick to your message as possible.

Mobile technology works best when you use programs and messages that are simple and quick. Mobile technology devices do not have processors or displays that are as strong as what you’d get on a traditional computer. Therefore, you need to be certain that your message is delivered quickly and without anything being far too complicated.

Use location-based features if possible.

Geo-tracking or GPS-reading can be used in many mobile devices as a means of finding the locations of certain people. You can use this technology to send specialized messages to people who are within a certain physical proximity of where you are. This can get people to become more likely to heed your messages as they are much closer to you than to other spots.

Location-based points can be linked to an email program that you may use in your workplace as well. That is, you can get text messages sent to certain subscribers provided that a location-based parameter is met. This ensures that people will get your messages only as they come out at a certain point.

Plan apps for your business if you can.

A good mobile application can be perfect to have as it will let people explore your business or store in a whole new light. It may be much easier to use and load up than what you might get out of a traditional website as it is displayed on a mobile device.

Be careful when getting an app ready though. Be sure you think about the most popular features of your site or your store and then devise your app based around those pointers. This can assist you in getting more people to pay attention to whatever you may hold.

Mobile technology can be helpful for your business if you use it right. Be sure that you check on how you use mobile technology if you want to get anywhere in the process of promoting yourself and your work.

So in conclusion by using mobile technology the business will reap the benefits of  range of customer, increased production rate and also an  increase in revenue and  profits. In many regards there are not a lot arguments against the implementation of mobile technology into your business strategy. As most businesses have adapted to the new change and benefited from it while businesses and new start up businesses focus on mobile technology such as Internalia Group, Airbnb, Uber etc.

HOW TECHNOLOGY IS CHANGING BUSINESS

HOW TECHNOLOGY IS CHANGING BUSINESS

The way in which business is changing because of technology, and how quickly it is advancing can be seen in different ways by different people and most people would agree it is a positive improvement on our lives and our business, as the advancement of technology progresses and it makes our lives easier it also creates new jobs and marketing for people to benefit from. Just over 10 years ago the first smartphones came out and now people can not imagine life without their smartphones as it is apart of their daily lives

From shopping online in your pyjamas on your bed to printing an object in a minutes to having calls, text and also listing to music through your smartwatch, technology has progressed dramatically over the past 10 years. But for businesses the increase in advancement in technology has been beneficial for some companies and a problem for others, for example in the manufacturing industry it has cause an issue as peoples jobs have been replaced by robots or their company has gone bust due to them not adapting to fit the new digital system like blockbuster which has gone bust due to them not adapting the increase in online streaming now Netflix have dominated the market due to people being able to watch whole movies or tv series in one go from their laptop, tablets or smartphones.

Facilitating Business Monetization

Development of apps for business has expanded opportunities in business monetization through digital payment technologies. Today, businesses are using applications such as online programs and mobile apps to make and receive payments. These monetization innovations have fueled the growth of online shopping. Since the invention of online buying, many people have embraced business monetization because of the efficiency it offers compared to shopping in physical stores. Digital payment apps offer quick payment solutions to users including facilitating handling of business transactions on tablets or phone, swiping credit cards, and use of points of sale. They enable businesses to receive payments fast, saving buyers and sellers time otherwise spent on bulky registrations or customized systems.

Enabling Business Real-time Analytics

Business apps allow users to get real-time information and conduct market research. This is made possible by analyzing public opinions and feedback available on industry forums and social media, conducting online customer surveys, and video conferences. Tech tools such as Google Analytics and Microsoft’s CRM Dynamics offer support to businesses when it comes to making business decisions.

Technology also empowers businesses to solve complex problems. Improved hardware specifications such as sharp visual displays, faster processors and higher memory along with smart applications such as X Mind, organizing tools such as Google Calendar and collaborative software such as Basecamp and Kanban, make the processes of researching, analyzing, sharing tasks and planning scalability easier. In addition, customer relation management systems enable businesses to collect real-time data from customers. This allows them to understand customer behaviour.

Fuelling development of Business Gadgets

As technology advances, many people spend more time on computers. Businesses have realized this, and they are finding innovative ways to make their goods and services available online to access to a wider market. Tech firms are tapping into this opportunity. They are developing business gadgets that allow businesses and customers to interact anywhere without necessarily having to use computers from a central place. Today, portable business gadgets such as mobile phones, laptops, and tablets have gained traction. This aspect alone has moved business interactions to a whole new level. In addition, businesses are increasingly embracing cloud computing to give employees access to business information from any location through business gadgets. This has led to better management of organizational resources. Business gadgets are also making it easier for businesses to provide support to customers by making multiple communication channels such as emails, telephone, social media, telephone, and webinars readily available.

So in conclusion the best way to adapt and optimise the usage of technology is to implement in into your day to day running of the company because it will effect your company one way or another and it would provide companies with a much needed benefit.

EXPANDING INTO NEW MARKETS

For start-up companies or a pre-existing ones, entering a new marketing can be daunting and stressful as there are many requirements and obstacles when entering a new market but the potential for growth and revenue are endless, so this is one of the main contributors to a business to enter a new market or for a start up to enter a specific market for that reason.

There are a lot of factors to take into consideration when entering a new market as a lot preparations are required such as market research, product/service compatibility, competitors and market share and brand awareness. But with the right level of preparations from a business with things like market research, competitors, market value, product/service integration and target audience.

Prepare internally.

Before you begin expanding into different territories, you have to make sure that you have the internal resources to pull it off. Do you have the people and capital that you’ll need to expand into new markets? If not, do you have the ability to secure what you need? Expanding into a new market may seem like a great idea, but not every business is ready for it. Make sure yours is by doing an internal assessment prior to the launch.

Research the market.

Before you expand, you have to determine what your competitors are already doing in the new market. Are there any gaps in their distribution? Do you have ideas on how to improve on their marketing strategies? It might be a wise idea to talk to your wholesale distributor and see if he has any advice for you. Since wholesale distributors work directly with the retailers, they hear a lot of feedback about what’s selling, what’s not, and what customers are demanding. Tapping into this knowledge may give you an edge over what your competitors are already doing.

Once you’ve done the research on your market, you may find that customers in other territories have different preferences than the customers you already serve. For example, let’s say you sell vanilla scented candles, but have found that customers in the new market prefer fruitier or feminine scents. In this scenario, it might be wise to expand your product line as you enter these new markets.

Start marketing early.

Some companies make the mistake of waiting until the product has entered the new territory to begin marketing efforts. However, brands should always be proactive and start aggressive marketing campaigns prior to the launch in a new market. Utilize all channels including social media, billboards, television and radio, that are relevant to your brand. Keep the message consistent, and when you begin to work with wholesale distributors, make sure that the signage they use in stores matches your other branding efforts. All of this marketing will help stir up consumer interest and create buzz around your product before you even get there!

So in conclusion, preparation when entering a new market is key, as going into the market blind will cost you and your company valuable time and money and getting it wrong will set your company back and not only would you lose the market you were interested in going into you would also lose money as it takes an investment to enter a new market and if you do not have the capital to back it up it will cause a problem.

HOW TO GROW YOUR BUSINESS GLOBALLY

HOW TO GROW YOUR BUSINESS GLOBALLY

There are many ways to grow your business globally and the benefit of taking your company and making it into a global business are endless, the opportunity of expanding your business and growing are a key role in why many businesses decide to go global, as the business starts to grow there will be an increase in profits and the company´s outreach will inherently amass a higher value. Take the global corporate companies for example they have spent years of successfully globalising their company and brand, so companies have become so global that just their brand and name is known across the world, company´s such as Nike, Adidas, McDonald’s and Microsoft etc.

Going Global

Doing business around the world can seem a long way from doing business in your hometown. But each year countless small businesses make the trek. Like most long journeys, going global can be boiled down to a series of steps. Here are the six basic steps to going global:

  1. Start your campaign to grow by international expansion by preparing an international business plan to evaluate your needs and set your goals. It’s essential to assess your readiness and commitment to grow internationally before you get started.
  2. Conduct foreign market research and identify international markets. The Department of Commerce is an excellent source of information on foreign markets for goods and services.
  3. Evaluate and select methods of distributing your product abroad. You can choose from a variety of means for distributing your product, from opening company-owned foreign subsidiaries to working with agents, representatives and distributors and setting up joint ventures.
  4. Learn how to set prices, negotiate deals and navigate the legal morass of exporting. Cultural, social, legal and economic differences make exporting a challenge for business owners who have only operated in the United States.
  5. Tap government and private sources of financing-and figure out ways to make sure you are getting paid. Financing is always an issue, but government interest in boosting exporting and centuries of financial innovation have made getting funding and getting paid easier than ever.
  6. Move your goods to their international market, making sure you package and label them in accordance with regulations in the market you are selling to. The globalization of transportation systems helps here, but regulations are still different everywhere you go.

If a business is looking to go global there are a lot of objectives to be met and also rules to be followed, because the way in which you do business in your home country maybe different to how other businesses do business in foreign countries so you will have to respect their culture and their way of doing business and you have to adapt as a company to fit the business operations in that country.

IMPORTANCE OF BUSINESS NETWORKING EVENTS

IMPORTANCE OF BUSINESS NETWORKING EVENTS

On Thursday 15th of November Internalia Group attended a business networking event hosted in the green ray building where technological businesses came to Spain to either do business or find a partner etc. a few companies from morocco came over to Malaga to pitch their business to other potential partners or client.Business networking events allows companies to get what their business is about to other business which could include potential partners, rivals or clients.

So during this event Internalia group gave out and also collected so we have a information of a few companies we could possibly be interested in, the importance of business networking events 

is because it allows the business to showcase its talent and USP (unique selling point). A successful business networking event can mean a lot to a business as it can provide them with future opportunities  to grow their business and also the possibility to expand.

Valuable information can be attained at business networking events such as if there is a gap in the market for your company or if there in an increase in a specific market which your company has a direct connection to. So in conclusion a business networking event is an event that furthers a company’s growth and expansion and sets out the possibilities of future partnerships and potential clients.

 

 

 

 

MOBDAY18

MOBDAY18

Mobday18 is an mobile business networking event hosted by Internalia Group, each year for the past 3 years. Internalia Group have done these events to network businesses that are in the mobile industry and other industries. The upcoming Marbella mobile day event on the 14th November Internalia have invited some special guests who are experts of their respected industry to give talks about the industry and future predictions as to how the industry will change in the upcoming years.

previously Internalia group have hosted this event in Spain for example recently in malaga, and the upcoming event is in marbella, but here at Internalia we hope to continue to keep hosting these events and we can hopefully bring our event onto the world stage by hosting mobday19 in different countries. we have developed an app called mobile day which works as a digital business card, as you sign up and put your contact details in and during our event you can see who else is present at the event and exchange contact details to stay in touch or to meet up after the event to discuss a business proposal. 

The guest speakers at the event will include experts from industries such as cyber security, ELITE Coaching, Management and artificial intelligence, along with our every own CEO Francisco Orellana and Marketing manager Gema Casquero giving a talk on mobile applications for businesses.

click the link below to attend the event.

Marbella mobile day

 

HOW TO IMPROVE YOUR COMMUNICATION SKILLS

HOW TO IMPROVE YOUR COMMUNICATION SKILLS

Communication is an important aspect in any type of business, it is the key fundamental component for a business to operates efficiently and successfully. A lot of businesses operate well enough as there is a type of communication which is mainly commands coming down from the employees supervisor or manager and with the task being completed but through being obligated to.

Good communication allows the information to delivered across departments and the work is more productive and efficient, having a good effective communication skills within the business is an added bonus for the company is this deters any gossiping and talking behind peoples backs and also improves the overall atmosphere within the work space.

Here are a few tools that will improve a persons communication skills within a business.

Pay attention to nonverbal communication.

We all know that the majority of what we say is not communicated verbally — it’s communicated through physical cues like our body language and our facial expressions. Studies show that 55% of communication is body language, 38% is the tone of voice and only 7% is the actual words spoken.

It’s incredibly important to pay attention to nonverbal communication if you want to become a better communicator. Avoid sitting with your arms crossed, slouching or fidgeting and try to maintain a good amount of eye contact when speaking with others. When you master these tips for nonverbal communication, you’ll appear more open and your conversations will be more enjoyable for both parties, even if they don’t consciously realize it.

Listen more, talk less.

You’ll never be an expert communicator if you’re always talking and never listening. Being an active listener is one of the best ways to encourage open communication with your employees. When your employees know that you’re really listening to them, they won’t hesitate to come to you again when they need to talk about an issue.

Focus on truly listening to the other person in a conversation, instead of thinking about what you’re going to say next. Ask follow-up questions to show that you’re paying attention. When you practice these active listening skills often, listening, along with better communication, will begin to come naturally.

Participate in group communication exercises.

A fun and effective way to improve your own communication skills, as well as the skills of your employees, is to participate in group communication exercises. Communicating is not just about saying the right thing and you can’t follow a script. Real communication is all about improvisation. Participating in group communication exercises will not only help you become a better communicator, it will also help you and your team work together more effectively.

You can find a ton of team communication exercises online, such as repeating or following exercises, but you can also stick with a classic game of charades or even play board games like Settlers of Catan where communication and negotiation skills come into play. Whatever type of communication exercise you choose to do, play often and you’ll start to see a difference.

Great communication will not only help you become a better leader for your company but a better leader in all aspects of life. Whether you’re holding a company meeting, giving a keynote presentation, networking at a conference or maintaining your relationships with clients and customers, spend some time each day practicing your communication skills and all of your conversations will come out on top.

INTERNALIA GROUP NEW IMAGE

INTERNALIA GROUP NEW IMAGE

Internalia Group held an event at Molina Lario hotel to unveil the new corporate image for the company as the business has a new logo after changing the previous logo which they had for the past 15 years, the CEO and manager felt like it was time for the company to get a make over, a new design.

The event was held to showcase the new company logo and the corporate image. A select few were invited to be at the event and its was also published on Spanish articles, the launch of Internalia Group’s new logo indicates a new start for the business as a way to reintroduce themselves and continue growing.

The event was a way for Internalia Group to reveal the new logo and what direction the company wants to go in, which includes new projects and new markets for the business to expand into and grow its international reach.

The technology-based company Internalia Group, supported by the CADE of Malaga, has renewed its image to continue its growth. Those responsible for the same, Francisco Orellana and Gema Casquero, have brought together managers and businessmen who have over the past 16 years accompanied in his journey, both local and national and international.

The managing director of Andalucía Emprende, Montserrat Reyes, has shown her satisfaction for “being a direct witness to the growth of the Internalia Group”: “It makes sense that we exist, we are proud and we admire them, I believe that they represent the entrepreneur and the sensitive businessman , entrepreneurship is an attitude towards life and we want the traditional entrepreneur to be a permanent entrepreneur, as in the case of Internalia “.

 

Internalia Group has been recognized with different awards. Among them, the BlackBerry Awards stand out for their innovation granted in Berlin in 2010, the Excellence Award for Internationalisation
at the Andalucía Excelente Contest held in Seville in November 2015, finalist as the best business application in the UK, in the Appster 2016 Awards in London, and this year 2018, Gema Casquero, co-founder of the company, has been recognized as Entrepreneur of the Year.