Smartphones began to appear not long ago, but it was 2007, which marked the turning point with the appearance of Iphone was when the concept of smartphone was established as we know it today, touchscreen , smooth navigation … definitely here to stay, and today we are nothing without them.

According to a recent study 8 out of 10 mobile phones sold are smartphones, and an average of 2 smartphones per employee,  one for corporative use and the other one for personal use.

For this reason, if your company hasn’t got any application yet, it means you have less competitive value, because you are missing this target that is visiting webs on their own smartphone. Most web pages visits are through mobile phones.

But let’s make some differences between marketing, commercial applications, to get new clients or to retain the existing ones, and apps for businesses, to help companies to improve their process management with people working outside the office.

Marketing applications:

They are target to customers, potential and existing ones. So that everyone can access your company in a simple way, adapted to mobile browsers, available in any operating system: either Android, Iphone, Windows Phone or Blackberry.

With an appropriate size with adequate resolution, and easy navigation, to go “to the point”.

Let’s say that most marketing apps are web pages adapted to mobile devices, however, some of them are developed natively, using the programming parameters of each mobile operating system. These have higher development and usually often more costly.

But what you should ask yourself when facing the design of a marketing application to improve sales and increase customer in your company is the message, what you really to transmit with the application to your market, and all you want to get .:

The menus you will have and the marketing campaign to make with this application:

  • Reinforce brand strategy?
  • How to promote an offer?
  • Selling your product catalog?
  • Would building an alternative sales channel?
  • Enhance communication with your customers?
  • A troubleshooting channel?
  • Having a suggestion box to improve the attention to customer?
  • A channel for the exchange of documentation?

Would your customers buy with this app?, Will your customers discounts by ordering with this application? Did you complete some reinforcement and promotion campaign through social networks? Will it be an application of a particular product of your company or about the company in general?

All these questions must be answered before developing a mobile application for your company. And very importantly, keep in mind that your business should have resources to attend this new demand. This new access channel to your company, can overwhelm you. Anticipate this change, so don’t get caught by surprise, and ultimately not succeed by poor attention.

And your company has a mobile application, do you plan to implement it?

Business applications:

movil-trabajoThese applications have other objectives. The main aim: improve company processes and improving management teams working on mobility.

Most companies have employees moving either the sales team or a technical team that performs maintenance activities to customers at home.

Managing this team becomes really difficult for a company, especially, to promote a flow of information flow and return, improve communication and collaborative work between the staff and the central office.

All this is made possible by installing business applications on smartphones this staff carries in his day. Thanks to these applications, this staff can report their work, send reports signed by the customer with the approval for sending such a bill, leaving trace of their trade route to the central office to optimize commercial visits, also to improve the end customer’s service.

They are intelligent data collection applications in mobility, mobile CRM, that allows a commercial track each customer wherever the sales staff are. GPS tracking applications to optimize trade routes. Application form submissions in mobility, sending digital signature, sending pictures about the works done.

The most important thing is that everything is stored, organized and classified so that it can be consulted at any time. All this information can be processed at any time for analysis and management.

Mobile business applications improve the organization, improve the management of mobile work teams, promote collaborative work and ultimately, improve processes, increase productivity and profits and encourage customer support.

What do you use in your company to manage your sales force or technical and customer tracking?

Have you thought exploit the potential of smartphones in your company, or just going to use them to make calls and send emails?

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