Month: Dec 2018



The continuous growth of the mobile app industry has been substantial due to the popularities of smart phones and the integration of smart phones and apps into the modern day society as an item of necessity  where people have grown dependent on apps. There is an app for all sorts of daily activity, and the mobile app industry has grown to the fastest growing industry.


Mobile app industry will almost double in value over the course of the next half a decade, according to the latest forecast from market research firm App Annie. By 2022, consumers will spend $157 billion on apps annually, or 92-percent more than they currently do, the company says. While the average per-user revenue is expected to grow some 23-percent compared to 2017 and hit $26 yearly, the trend is expected to primarily be fueled by stronger global smartphone and tablet adoption, with the mobile device install base being expected to hit 6 billion, a 56-percent increase over the observed period. Likewise, five years from now, mobile users will be downloading 258 billion apps annually, or 45-percent more than they currently do, as per the same report.

While China is expected to remain the world’s largest app market by downloads and grow by some 51-percent to 119.5 billion installs over the next five years, India is said to be the one that will expand the most, moving from 12.1 billion downloads in 2017 to 37.2 billion in 2022, thus growing by some 208-percent.

Whereas India is still seen as a developing market, Chinese app industry will start maturing in the coming years and hence see revenue more than double over the forecast period, App Annie says, predicting China’s app sales to hit $62.4 billion annually by 2022. While the proportion of games in total app downloads is expected to drop from some 78.8-percent in 2017 to 72.5-percent in 2022, gaming is expected to continue being almost equally lucrative and still account for roughly a third of all app revenues half a decade from now, the study suggests.



Most businesses have an overall goal in which they would like to have their businesses achieve, but also have smaller aims and objectives that is needed to complete a short time period, for example paying the suppliers on a specific day or hit a certain about of sales in a time frame. Main focus when setting a business goal is to make sure it is a logical and achievable goal, a key factor in setting and implementing a business goal is to also have the business reflect that same goal and everyone within the business is working towards the same goal. All the goals that are set need to follow the SMART goal template and what SMART stands for is specific, measurable, achievable, relevant and time-bound.

Give yourself time.

It’s said that good things come to those who wait (with the obvious exception of those who wait for SMART buses), and there is some truth to that. Of course you should be doing things that take you closer to your goal instead of living in your parents’ basement until you’re 30 and supporting yourself by selling curios on eBay. If you begin with the end in mind, that is to say, if you start by visualizing where you want to end up in life, the things you need to get there are pretty easy to plot out.

Plan for success.

Don’t worry that your dreams aren’t realistic or that you might not achieve them — after all, you have friends and relatives to shoot holes in your dreams. Instead, ask not, “What if I fail?” but rather, “What if I succeed?” Worry about failure is pointless and destructive; the surest way to be a failure is to spend time worrying about it. Your goals won’t just accomplish themselves; you will have to have a plan, and you’ll have to work that plan.

Manage your risks.

You will never achieve goals you didn’t set, but then again there are precious few guarantees in this life. It’s said that the only sure things in life are death and taxes; well, I’m here to tell you the only sure thing in life is death, because there are plenty of people who don’t pay their taxes, and while most of the things you will do on your journey to success will carry some measure of risk, that’s okay. Just be sure that you consider that risk and weigh it against the reward.

so in conclusion when setting a SMART goal for the business, make sure your goal can meet the SMART requirements, and also that the employees and the company itself is working towards that goal as that would increase productivity and allow you to achieve your goal.



Many businesses can only truly compete with their competitors if they use mobile technology, as the world we live in is become more digitalised and tech-relient. To increase the number of customers you receive you will have to use technology as a marketing tool, management tool, increase productivity, decrease time-wasted etc.

 Be as quick to your message as possible.

Mobile technology works best when you use programs and messages that are simple and quick. Mobile technology devices do not have processors or displays that are as strong as what you’d get on a traditional computer. Therefore, you need to be certain that your message is delivered quickly and without anything being far too complicated.

Use location-based features if possible.

Geo-tracking or GPS-reading can be used in many mobile devices as a means of finding the locations of certain people. You can use this technology to send specialized messages to people who are within a certain physical proximity of where you are. This can get people to become more likely to heed your messages as they are much closer to you than to other spots.

Location-based points can be linked to an email program that you may use in your workplace as well. That is, you can get text messages sent to certain subscribers provided that a location-based parameter is met. This ensures that people will get your messages only as they come out at a certain point.

Plan apps for your business if you can.

A good mobile application can be perfect to have as it will let people explore your business or store in a whole new light. It may be much easier to use and load up than what you might get out of a traditional website as it is displayed on a mobile device.

Be careful when getting an app ready though. Be sure you think about the most popular features of your site or your store and then devise your app based around those pointers. This can assist you in getting more people to pay attention to whatever you may hold.

Mobile technology can be helpful for your business if you use it right. Be sure that you check on how you use mobile technology if you want to get anywhere in the process of promoting yourself and your work.

So in conclusion by using mobile technology the business will reap the benefits of  range of customer, increased production rate and also an  increase in revenue and  profits. In many regards there are not a lot arguments against the implementation of mobile technology into your business strategy. As most businesses have adapted to the new change and benefited from it while businesses and new start up businesses focus on mobile technology such as Internalia Group, Airbnb, Uber etc.



The way in which business is changing because of technology, and how quickly it is advancing can be seen in different ways by different people and most people would agree it is a positive improvement on our lives and our business, as the advancement of technology progresses and it makes our lives easier it also creates new jobs and marketing for people to benefit from. Just over 10 years ago the first smartphones came out and now people can not imagine life without their smartphones as it is apart of their daily lives

From shopping online in your pyjamas on your bed to printing an object in a minutes to having calls, text and also listing to music through your smartwatch, technology has progressed dramatically over the past 10 years. But for businesses the increase in advancement in technology has been beneficial for some companies and a problem for others, for example in the manufacturing industry it has cause an issue as peoples jobs have been replaced by robots or their company has gone bust due to them not adapting to fit the new digital system like blockbuster which has gone bust due to them not adapting the increase in online streaming now Netflix have dominated the market due to people being able to watch whole movies or tv series in one go from their laptop, tablets or smartphones.

Facilitating Business Monetization

Development of apps for business has expanded opportunities in business monetization through digital payment technologies. Today, businesses are using applications such as online programs and mobile apps to make and receive payments. These monetization innovations have fueled the growth of online shopping. Since the invention of online buying, many people have embraced business monetization because of the efficiency it offers compared to shopping in physical stores. Digital payment apps offer quick payment solutions to users including facilitating handling of business transactions on tablets or phone, swiping credit cards, and use of points of sale. They enable businesses to receive payments fast, saving buyers and sellers time otherwise spent on bulky registrations or customized systems.

Enabling Business Real-time Analytics

Business apps allow users to get real-time information and conduct market research. This is made possible by analyzing public opinions and feedback available on industry forums and social media, conducting online customer surveys, and video conferences. Tech tools such as Google Analytics and Microsoft’s CRM Dynamics offer support to businesses when it comes to making business decisions.

Technology also empowers businesses to solve complex problems. Improved hardware specifications such as sharp visual displays, faster processors and higher memory along with smart applications such as X Mind, organizing tools such as Google Calendar and collaborative software such as Basecamp and Kanban, make the processes of researching, analyzing, sharing tasks and planning scalability easier. In addition, customer relation management systems enable businesses to collect real-time data from customers. This allows them to understand customer behaviour.

Fuelling development of Business Gadgets

As technology advances, many people spend more time on computers. Businesses have realized this, and they are finding innovative ways to make their goods and services available online to access to a wider market. Tech firms are tapping into this opportunity. They are developing business gadgets that allow businesses and customers to interact anywhere without necessarily having to use computers from a central place. Today, portable business gadgets such as mobile phones, laptops, and tablets have gained traction. This aspect alone has moved business interactions to a whole new level. In addition, businesses are increasingly embracing cloud computing to give employees access to business information from any location through business gadgets. This has led to better management of organizational resources. Business gadgets are also making it easier for businesses to provide support to customers by making multiple communication channels such as emails, telephone, social media, telephone, and webinars readily available.

So in conclusion the best way to adapt and optimise the usage of technology is to implement in into your day to day running of the company because it will effect your company one way or another and it would provide companies with a much needed benefit.